My Political Career
I wondered for a while whether I should include this, but in the end I decided to. Why? Because politics have been an important part of my life for the past few years, and a lot of my best marketing samples actually come from that world.
- ▶ Post reached millions of people, shared on make_life_harder
- ▶ Slogan creation: 'Let's Make Szczecin Exist' (Sprawmy, by Szczecin istniał)
- ▶ Created from scratch: copy, graphics, and Facebook Ads campaign management
I wondered for a while whether I should include this, but in the end I decided to.
Why? Because politics have been an important part of my life for the past few years, and a lot of my best marketing samples actually come from that world.
Take this post, for example. This post reached millions of people because it was shared on one of the largest Instagram accounts in Poland (make_life_harder). It’s a play on a joke - people say the city I live in, Szczecin, doesn’t exist. So… I made one of my slogans: Let’s Make Szczecin Exist.
Virtually every piece of advertising in my two campaigns was something I created from scratch, from the copy to the graphics (based on a template created by my party), all the way to managing the campaign on Facebook Ads.
In this campaign, I also used my cats to get a few extra votes. It got some nice engagement.
Oh, and one more thing: My politics stay on my political profiles. I don’t engage in politics in the workplace, I have enough of that in my everyday life. I use the experience from politics to create better content, but I don’t use my work experience to drive my political career.
Live Examples & Links
- 🔗 Viral ‘Szczecin Exist’ Post: View on Instagram (make_life_harder feature)
- 🔗 ‘Razem dla zwierząt’ Post: View Animal Welfare Campaign on Instagram